“Stop trouble-making Bowser from taking over her castle,” the press release urges. To find her, players will need to scan a QR code on their cookies’ packaging, which otherwise shows the typical cast of Super Mario grinning and running under a blue-raspberry sky. Princess Peach will not be featured on any Oreos, a press release says, because Bowser kidnapped her before they could emboss her onto the chocolate. cookies,” said another five-star review on the site. “These cookies look very good and also I think they will taste very good this is why I’m giving them a five-star review,” wrote an early critic on the Oreo website. In spite of the fanfare, you’d be inclined to think that these plain-looking Oreos are just regular Oreos, but they’re actually regular Oreos with Mario, Luigi, Bowser, or one of 13 other designs stamped onto them. Some people even pre-ordered them last week to make sure nothing could come between them and their Nintendo cookie except a wheel of vanilla cream. Like Oreo’s previous limited collaboration with Pokémon (boxes of which resold on eBay for thousands of dollars) and Lady Gaga (fans entombed these cookies in glitter resin and sold them on Etsy for tens of dollars), the Mario Oreos are designed to appeal to a superfan’s intrinsic need to consume more, and then more again. Editor’s note: Updated 8:00 AM AEST: A spokesperson for Mondelēz International tells Kotaku Australia that the Super Mario Bros Oreo cookies are available in the US and Canada only.
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